ASICS

Originally known as Onitsuka Tiger, ASICS was founded in 1949 by Kihachiro Onitsuka. Onitsuka initially focused on Basketball footwear until the brand expanded to cater to a wide range of Olympic sports in the 50's, 60's, and 70's. ASICS introduced their Gel technology in 1986 and it has remained a cornerstone of the brand's running sneakers which include the Gel-Lyte III, the Gel-Lyte V, and the Gel Kayano.